Pay Per Click
Posted on 08. Jan, 2010 by admin in PPC
Most companies do not fully understand how they can leverage the internet to create effective marketing campaigns. Creating a good SEO marketing strategy for organic search results, usually takes over six months to yield significant results. However, PPC marketing allows businesses to start getting targeted leads immediately.
What is PPC?
Pay Per Click (PPC) marketing is an advertising method in which your advertisements will show up on search engines or affiliate websites. When users click on these advertisements, you pay an agreed upon amount – this is referred to as the Cost Per Click. Most sites allow you to set limits as to how many clicks you will allow per day or month. This allows you to easily budget your PPC advertising costs.
Benefits of PPC
The biggest benefit of Pay Per Click (PPC) marketing is a highly targetted advertising campaign. Businesses usually get higher conversion rates using PPC because users who find a website through PPC are already looking for the services being provided by that website. Also, in contrast to CPM marketing (cost per thousand views), the only time you pay is when someone explicitly clicks on your advertisement.
Google Analytics & PPC
Using Google Analytics is a great way to track the progress of your Pay Per Click (PPC) marketing campaign. You can see direct results as to how your marketing efforts are affecting your sales, and your ROI. Implementing Google Analytics correctly, and being able to translate the statistics into useful data is difficult and requires expertise. We have years of experience setting up and tracking PPC campaigns using Google Analytics – contact us today to find out how we can help you launch your PPC campaign and use Google Analytics to track its progress.
Google Adwords
One of the best ways to get your Pay Per Click (PPC) marketing campaign off of the ground immediately is to use Google Adwords. Google Adwords displays your advertisements on the Google search engine results pages when users enter the keywords you have paid to advertise under. Choosing the right keywords is not always easy to get the results you are looking for – popular keywords are expensive, and unpopular keywords yeild low traffic results. To gain maximum return on investment, you need to work with Google Adwords experts.
You can reduce your online advertising costs and increase conversion rates by turning to the right PPC marketing company. We can provide you with the PPC consulting, setup and maintenance services which will allow your company to focus on its key competencies, and not get distracted by complex online advertising systems. Contact us today to find out how we can help you launch your Pay Per Click marketing campaign.
SEO Tin partners with Virvo Web Development
Posted on 07. Jan, 2010 by admin in SEO News
SEO Tin has formed a partnership with Virvo Web Development.
Search Engine Ranking Pyramid
Posted on 07. Jan, 2010 by admin in SEO
The search engine ranking pyramid offers an overview of the search engine optimisation process, which comprises of a number of steps.
Keyword Research
First we select the keywords for you which will offer you the best, most targeted traffic to your website.
Meta Data Optimisation
Then we optimise the code behind each of your web pages – commonly known as title tag and meta tag generation.
Link Popularity
Then we move on to link generation, this is relevant links, where other websites in your related industry place a link from their website to your website.
Content Generation
Content generation is next, this is an area which is heavily weighted, especially on search engines such as google, which place a lot of emphasis on the relavent content or information that is on your site.
Analysis and Reporting
Finally we offer analysis and reporting, which will show you how your ranking improve over time.
All aspects of the SEO Tin SEO process is ethical – this is known as white hat SEO. It is important to select a company that uses best practices to promote your website, so that it provides a long term, sustainable advantage to your business.
Search Engine Opimtisation Services
Posted on 28. Dec, 2009 by admin in SEO
SEO Services provided by an expert search engine optimisation company – SEO Tin.
Search Engine Optimization can boost business for those companies smart enough to reach the top of search engine ranking pages for their niche keywords. However, as more and more companies move their business online, the number of websites trying to compete for first place ranking for any particular keyword grows. For every 10 webpages that rank on the first page of Google, thousands are lost further down the index pages. Today, companies spend hundreds or thousands of dollars trying to achieve high rankings on search engines; many of these companies will never get on the first page.
SEOtin can help reduce the risk of your online marketing investment by providing expert SEO advice, consultations, and a proven online marketing strategy.